What a funny band name: “The Real McCoy”. In other words, The Genuine Article, The Real Deal. That’s funny because if you read Wikipedia, you’ll know that the German group only scored their international hits in 1994 after producer Clive Davis tried to repeat the success of Ace of Base. I mean, nothing screams pop-authenticity like Ace of Base: The Second Coming, right?!
Then again, it’s been 16 years since the band’s heyday and we’re still trying to figure out what it means to be real in pop music, so let’s cut the McCoy some slack. There is after all a very honest kind of pleasure to a song like “Run Away”, Olaf Jeglitza’s corny raps notwithstanding. It’s a dance song about everything that dance songs are about: the momentary, liberating escape of dancing and dance music. It’s all right there—run away and save your life—throw in some synths and a good beat and you’ve got yourself a hit. I admit it’s not the most profound pop statement ever, but what were you expecting? “Life is demanding without understanding”?